CSHC partnered with CANFIT to launch CANFIT’s MO Project at three Los Angeles SBHCs. The MO Project, a series of youth trainings on social media and social marketing for nutrition and physical activity, trains youth on how to communicate and promote wellness to their peers and discuss the need for food justice and safe environments for young people.
MO Project participants during their fourth MO Project with the Media Action Center in Los Angeles.
The MO Project Healthy Youth Leaders Model consists of four skill-building and leadership trainings:
- Empowering Youth to Become Health Leaders in Their Community
- Youth Policy Advocacy Using Media and Storytelling
- Enhancing Communication and Presentation Skills
- Youth Mentorship for Peer-to-Peer Training
CANFIT and CSHC worked with the John Marshall High School Health Center Student Advisory Board, Belmont Health Services Peer Leaders, and the Manual Arts High School Health Justice Council to bring the MO Project to LA.
Youth media interns from the Media Action Center (Los Angeles) with MO Project participants from John Marshall, Belmont, Roybal-Allard, and Manual Arts high schools at the completion of their fourth MO Project training
As part of their curriculum, youth launched their own social marketing campaign using social media and community outreach tools. The campaign also included an online media contest, where MO Project participants invite other youth to submit a creative media piece that promotes adolescent wellness.
For more information on how to bring the MO Project to your community, contact Lloyd Nadal, CANFIT Program Director, at lnadal@canfit.org or 510-644-1533.
