Outreach & Enrollment Resources

Here you will find outreach and enrollment resources for schools and school-based health centers.

All Kids Now Eligible for Medi-Cal

All children in California, regardless of immigration status, now qualify for full-scope Medi-Cal coverage. Every child throughout California can get the preventive care they need to grow up healthy. The expansion of Medi-Cal began in May 2016 and includes undocumented youth under the age of 19. You can find out more and download resources at www.health4allkids.org.

Get Information to Students & Families

Visit our ALL IN for Health Campaign page, which has resources schools can use to connect students and families to health coverage. You can also visit ALL IN for Health at www.allinforhealth.org.

Promising SBHC Practices

School-based health centers (SBHCs) can play an important role in ensuring that students and families are enrolled in health insurance. We have developed a short overview of the role that SBHCs can play in helping families get coverage and care. Below are some key outreach and enrollment strategies that have worked for SBHCs around the state.

Outreach Strategies

  • Participate in back to school nights. Engage parents by providing giveaways!
  • Include health insurance flyers in enrollment packets and other back-to-school paperwork.
  • Work with school nurses, academic counselors, and other school staff to identify uninsured students.
  • Address parental concerns around insurance enrollment by ensuring that outreach staff speak students’ home languages and can explain paperwork requirements, etc.
  • Conduct a direct mail campaign, present at parent-teacher nights, and participate in health fairs.

Enrollment Strategies

  • Identify SBHC staff that are interested in providing individualized enrollment assistance in conjunction with Certified Application Assistants (CAAs), county eligibility workers, or Exchange Assisters.
  • Establish a memo of understanding between SBHC and community-based organizations that provide CAAs, so that CAA outreach workers can view school records to check insurance status (which is not a violation of FERPA laws).
  • Build internal capacity by training staff to support enrollment efforts.
  • Establish a protocol whereby everyone is asked about insurance status upon walking into the SBHC.

 SBHC Examples

  • United for Success Enrollment Flowchart
    United for Success Middle School is a “small school” located in the heart of Oakland’s Fruitvale District. Wellness Center staff found that most students seen at the SBHC were enrolled in some form of health insurance (mostly Medi-Cal or private coverage), but that their parents, grandparents, and guardians often were not. Many adults were fearful of reaching out for medical care because of their immigration status and/or a mistrust of the “system.” To help them reach as many members of their community as possible, Wellness Center staff developed this flowchart to guide outreach and enrollment activities.
  • St. John’s Well Child and Family Center
    In collaboration with the USC School of Dentistry, St. John’s embarked on an innovative program to provide preventive dental health and other services outside of the traditional health center setting. The Sonrisas Pediatric Dental Access Program, which is funded by L.A. Care and First 5 Los Angeles, utilizes a USC-owned mobile dental unit to deliver dental care at various elementary schools throughout South Los Angeles. Services provided on the “Charlie Van” during monthly outreach include oral health education, dental screenings, as well as insurance enrollment assistance. Patients needing additional services are linked to one of St. John’s health centers. For more, visit the St. John’s website.

Additional Resources


This federal government website provides useful information and resources on outreach and enrollment.

Consumers Union’s Healthy Kids, Healthy Schools Project

Consumers Union works with school districts in California to develop and implement outreach and enrollment strategies for California state-sponsored children’s health insurance programs, Healthy Families and Medi-Cal, and other low-cost programs. For more information, visit the Consumers Union website.

Back -To -School Resources for Parents

Help ensure that parents know how to get health coverage for their children with these resources: